he Australian resource and construction industry grows more competitive by the day where nothing is more important to your business than making the right connections though effective communications.
Resource Industry Media specialise in strategic business communications, engagement and events for the engineering, manufacturing and services sector working within the resource and construction industry.
Our strategic focus is connecting your business to your stakeholders. Your message must be clear. Your audience must be kept well informed and your brand and capabilities must be established, maintained and connected. However, in an ever-changing world, who really are your stakeholders?
In today’s environment, recognising your stakeholders in much more than your shareholders, employees and clients. Recognising the interdependent nature of life and the human foundations of business, a business now needs to consciously create value for all stakeholders i.e. customers, employees, suppliers, investors, communities, and the environment.
Now more than ever business needs to be connected and shed the trade-off mentality and look for synergies, for simultaneous wins for each stakeholder where creating win-win-win relationships between stakeholders becomes the modus operandi of the business.
At Resource Industry Media we focus on what we call ‘Conscious Communications’ which transcends narrow self-interest where our motivation in creating success is primarily motivated by communicating purpose and service to people rather than power and personal enrichment.
A business that uses financial communications and stakeholder engagement incentives alone to attract clients will get precisely what it pays for; a communications model motivated by money. Such a communications model is far less capable of inspiring clients and customers to extraordinary engagement, creativity and performance.
The key to good communications and stakeholder engagement to promote your business capabilities is stories; meaningful business narratives that engage and enthuse, that connect with us and create a culture that supports all stakeholders where prospective clients and customers not only want to do business with you, but are proud and inspired to do business with you.
Our aim is to become a part of your business, to fully understand your objectives and your challenges, so that we become a valued resource and support to your business and provide you with the right connections and professional help you need to communicate consciously and tell your business story right.
- Kieran Moran is the managing director of Resource Industry Media, a consultancy firm specialising in strategic business communications, engagement and events for the mining, engineering, manufacturing, construction and services sector.