The reach, immediacy and useability of social and digital media means these channels are today a critical component of any integrated communications strategy.
Regardless of the medium however, the great power of a clear strategy and effective communication remains. At Resource Industry Media we place the strategy first, from which we work with our clients to develop the key messages, target audiences and timelines to drive a successful tactical rollout across both online and offline platforms.
Resource Industry Media work with traditional media personnel to ensure our clients’ message is communicated effectively in real time across all relevant channels.
In this way, we harness the power of social and digital media not only to protect and manage an organisation’s brand and reputation, but to build meaningful relationships with stakeholders, influencers and customers – relationships that generate real business outcomes.